By Nancy Marshall Branding:
Efforts can fail big-time when important stakeholders are not involved. Getting buy-in requires effort, but it always pays off in the end. Nancy Marshall is founder and CEO of Nancy Marshall Communications, a 24-year-old public relations and integrated marketing communications agency located in Augusta. She is known as The PR Maven®, and speaks to audiences locally and nationally on public relations and marketing. Her websites are at www.marshallpr.com and www.prmaven.com.
All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a community unique and appealing through a combination of visuals and words. A strong brand can help boost economic development, tourism and the sense of community residents enjoy. Think about how many choices businesses have when deciding where to locate. People have just as many options when it comes to shopping, dining and choosing a place to live. Use your brand to tell them why your municipality should be their first choice. There are a number of Maine municipalities that have successfully used branding to help reinvent themselves and their economies. The best example is the branding initiative of former mill towns Lewiston and Auburn with “LA, It’s Happening Here.” Sanford, another former mill town, also recently adopted its own brand, developed with Nancy Marshall Communications, as a tool to build awareness of its assets and promote new economic growth.